What is Cross Platform Advertising?

What is Cross Platform Advertising?

When the media want to broadcast news or advertise different brands to promote them , they use a technique called "cross platform advertising" which means that everyone around the country or world will get know because "Nowadays, it is not enough for an advertiser to create a TV spot or place an ad in the daily newspaper and expect miracles from their advertising campaign."

With Cross platform advertising, everyone from all ages will receive information, whether they are elderly or teenagers, adults and kids.

"Nowadays, single platform campaigns are slowly disappearing. Advertisers have recognized the advantages of new technologies and are starting to implement them into their traditional TV, radio and print advertising campaigns. Today, more potential customers spend time on the Internet and social media than watching TV or listening to the radio."

Advantages of Cross Platform Advertising
  • Services such as Facebook or Twitter manage to connect people and provide them with a place to share their experiences and conversations with their friends.
  • With internet being more accessible to a wider audience, social media services can bloom.
  • By integrating social media and the information technology into advertising campaigns,advertisers can dramatically increase the reach of their campaigns, as well as the engagement of potential customers.
  •  Increased reach and engagement produce better results which are relatively easy to track and analyse. For example, Facebook’s ad platform enables easy tracking of conversions through Facebook.

Comments

  1. Coulsdon Media and Film11 October 2017 at 10:45

    Well done Rochelle! you have shown your understanding of cross platform advertising.
    Areas of improvement include:
    -You could involve some links or images showing a brand using cross platform advertising i.e. an advertising campaign
    -You could add structure to your work by including some disadvantages of cross platform advertising
    -You could outline in your introduction the fact that cross platform advertising allows for audiences/customers to consume information from a variety of outlets e.g. TV, Radio, Online and print based.

    Good work,

    Fay

    ReplyDelete

Post a Comment

Popular posts from this blog

Oxfam and Wateraid charity adverts

Image
Oxfam and Wateraid charity adverts Oxfam  Oxfam is an international confederation of 20 organisations working together with partners and local communities in more than 90 countries. The purpose of Oxfam is to help create lasting solutions to the injustice of poverty such as lack of water, children not being in education, unemployment etc. and have incorporated these issues in charity campaigns to highlight them to an audience so they can also participate in many ways to help them. Each charity advert is less than 2 minutes long which means the audience viewing it will be able to spare a few minutes of their time to watch it and by the adverts being a few minutes long, it means there will be a lot of information in it for the audience to take in and help the charity. an advert for Oxfam In this advert for Oxfam, at the beginning shows a mother living in a materially deprived area of Africa with her children having to travel far to fetch water for her and family to sur
Read more

movie trailer group work

3 uses of mood boards Mood boards are used to gather images for a project to give the person an idea as to what they should include in their project. Gives hints to the audience about what the project is about e.g. the genre. 3 uses of storyboards Storyboards are used to build the events featured in the project in order e.g. film trailer. Allows you to figure out what shots and angles need to be used. 3 differences between mood boards and storyboards A storyboard is more detailed as compared to a Mood board. A mood board is a collage of images that are used to hep you figure out what genre the film is about and a storyboard shows the order in which the trailer goes. A story board is a rough plan of how the film trailer would look like before it is created and finished.
Read more

Tide Print Advert

Tide print advert Technical codes The mode of address is very direct to its audience who are women from the use of the graphics on the advert such as the repetition of the word women. The lighting and colour used on the advert are bright and bold which could symbolise the effect of the product because it was made to help all housewives across America. The key words are highlighted in red to show the unique selling point of the product which is ‘Tide gets the washing cleaner, whiter and brighter. The 50’s was the decade that came after World War 2 and with the invention of a washing power, meant that housewives could save time washing clothing by adding the powder to the washing machine rather than handwashing the product. The expression on the woman’s face makes her seem happy, which shows the effect the product has had on her and that it is a must-have product for all women. The colours used in the advert are also found on the American flag which shows the origin of the produc
Read more