Rochelle's media blog

Young and Rubicam's audience theory A psychometric method of categorisation specific to advertising was developed by Young and Rubicam, a marketing and communications company. A Psychometric Audience Profile defines an audience by how they think and by considering their values, attitudes and lifestyle (VALs). Psychometric means u sing values, attitudes and personality traits to define or categorise a group. The Aspirer There is the Aspirer is someone who seeks status. An aspirer want status brands to show their place in society. They are happy to invest in luxury goods, often using credit. They consider themselves stylish and on trend and may be persuaded by celebrity endorsements.  The Explorer The explorer is someone who seeks discovery. Explorers like to discover new things and are attracted to new or innovative brands, products and experiences. The Mainstreamer The mainstreamer seeks is someone who seeks security. Mainstreamers make up 40% of t

Prince Harry and Meghan Markle engaged Yesterday, Monday 27th November 2017, Prince Harry and Meghan Markle announced that they were engaged and are to get married in spring 2018. The news was announced by Prince Charles, Prince Harry's Father who is soon to become Meghan Markle's Father-in-law. After a year of dating, they have finally decided to get married. Shortly after the news broke out, people have already started making souvenirs for the engagement and are yet to make many more for the wedding. https://www.msn.com/en-gb/news/uknews/meghan-markle-and-prince-harry-announce-their-engagement-with-royal-wedding-date-confirmed-for-spring-2018/ar-BBFMd0Y?li=AAmiR2Z&ocid=spartandhp Earlier today (Tuesday 28th November), the news was confirmed about when and where the wedding shall take place, it has been set for May 2018 and will take place at St George's Chapel, Windsor Castle. Before Meghan gets married to Prince Harry, she is to be b

EMPOWERMENT VS EXPLOITATION The first video that shows empowerment is New Rules by Dua Lipa. In terms of her lyrics and the title of the song, "the singer states a list of rules to get over a former boyfriend". The first two verses include stages in relationships that some people go through such as the men telling the women that they're not worth it etc. (mentally abusing them) and then apologising to the women only to sleep with them and then continue that same behaviour in the relationship. "Talkin' in my sleep at night Makin' myself crazy (Out of my mind, out of my mind) Wrote it down and read it out Hopin' it would save me (Too many times, too many times) My love, he makes me feel like nobody else Nobody else But my love, he doesn't love me, so I tell myself I tell myself One, don't pick up the phone You know he's only calling 'cause he's drunk and alone Two, don't let him in You'll have to kic

Police launch two-week weapons surrender in England and Wales People in England and Wales have two weeks to hand in guns, other weapons and ammunition to police stations without being punished for possession. People who surrender firearms will not automatically be charged, but will be if they are later connected to a crime. Assistant Chief Constable Helen McMillan said police were "realistic" that they were "not going to get hardened gang members" surrendering their arms. But she added: "This is part of our response to try and make it as difficult as possible for those people to come into possession of any type of weapon at all. "You don't have to give your name or address, we just want more guns out of harm's way." Reality Check: Is crime up or down? Illegally-held BB-guns, air weapons, rifles, shotguns or pistols are among the weapons police say should be handed in by the 26 November cut-off. Police thin

Texas church shooting: 'Half the congregation is gone' On the 5th November 2017, members of a church in Texas were unknowingly attacked by a gunman who opened fire at the church. http://www.bbc.co.uk/news/video_and_audio/headlines/41884236/texas-church-shooting-half-the-congregation-is-gone According to authorities it is believed that the man escaped a mental health facility five years ago after sneaking guns onto an Air Force base and making threats against commanders, according to a police report. An image of the crime scene Another image of the police investigating what took place. Some of the survivors of the attack have spoken about what took place that day. One survivor is Rosa Solis, who was shot in the arm during the attack at the Baptist Church and played dead whilst hiding underneath a bench. She says he was walking up and down the centre aisle of the church firing at least 450 rounds at the parishioners. Victim and Survivor Rosa Soli

Regional and National Identity What is Regional Identity? Regional identity is the term given to an area of any country based on the things they associated with e.g. accents, ways they dress, the food they eat etc. Examples of regions: UK- South East England, North West England, East Midlands and West Midlands. Regions of the U.S: Northeast- New England, South-South Atlantic -Florida Regions of South America: Brazilian Highlands, Amazon Basin. What is National Identity? National Identity is the term given to any country based on the things that they are associated with as whole. e.g. Tradition, culture and language. Examples of Nations: United Kingdom, China, Australia, United States. National and Regional Identity represented by the media In the media, national and regional identities are represented in positive ways, the producers of movie don't include features of everyday life from those areas in the way they are seen today. In the UK, TV an

Negative Issues Within the past couple of years, especially this year, we have noticed an increase in social issues such as crimes and homelessness. In 2017, something unexpected happened, which was the growth of terror attacks that were taking place. the first terror attack was in March at Westminster when a Muslim convert drove his vehicle into innocent pedestrians on Westminster Bridge killing about 4 or 5 people, two or three of who were from other countries on holiday and amongst the dead was a police officer, PC Keith Palmer whom we he stabbed to death. He also left about 50 people injured. http://www.bbc.co.uk/news/uk-39363933 Two months later we saw another terrorist attack at Manchester at the Ariana Grande Concert, where a young Islamic man bombed the concert arena shortly after Ariana Grande performed killing 22 people some of which where young children. http://www.bbc.co.uk/news/uk-40014966 In June, we saw another attack on London Bridge, when a group

Events that have taken place Positive Representations of Events Within the past couple of years there have been many events that have taken place such as The Olympics, concert in remembrance of those who died at Ariana Grande's concert, The MOBO awards, the Oscars, Pride of Britain awards and Obama being inaugurated as the 44th President of the U.S and Concerts and other events in remembrance of those who died in Grenfell Tower and the survivors of the Tower. The Olympics is an event held every 4 years to show the success of every athlete in the world, but as well as able-bodied athletes we know and see there is also the Paralympics which is for the disabled athletes so we as the public can see the success of each disabled athlete and make them feel recognised and cared for. In June 2017, there was a concert held in Manchester in remembrance of those who died at the concert Ariana Grande held in Manchester. Alongside Ariana Grande at the concert were other famo

Representation of Age in Media Positive representations of Age in the Media Young people, mainly those of ethnic minority are being noticed because of their achievements. E.G. being accepted into the top universities, becoming successful, being heroic. http://www.independent.co.uk/news/education/education-news/cambridge-university-black-male-students-eton-college-racial-diversity-equal-opportunity-bme-a7861546.html http://news.bbc.co.uk/1/hi/education/8493894.stm Negative representations of Age in the Media Young people are viewed negatively in the media either through what happens in society or in TV shows. society- crime, unemployment, education TV- shows like Big Brother and Love Island In society, young people are viewed negatively in the media because of the increase in crime. Whenever there is a stabbing, shooting or theft, it is always linked back to young people especially those of ethnic backgrounds who are either unemployed or working class

https://qz.com/768877/a-south-african-high-school-has-banned-girls-from-afros-and-natural-hairstyles-because-they-are-untidy/ - This story is taken from the website "Quartz". It is about a school in South Africa which has banned girls from wearing afros and natural hairstyles because they are untidy. https://www.theguardian.com/australia-news/2017/mar/31/melbourne-school-allows-black-students-to-keep-braids-after-furore - This story was taken from the Guardian and is about a school in Australia which is not allowing black students to keep their hair in braids as it is seen as untidy and does not represent the school. http://www.mirror.co.uk/tv/tv-news/morning-viewers-furious-racist-school-11177283  - This story was posted on the newspaper 'Mirror's' website after being seen on the TV show 'This Morning' about a 12 year old school boy being told that he was banned from a school because he had dreadlocks. Tuesday said her son's hairstyle was