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Showing posts from September, 2017

Analysis of the video: AXE Sunar: Welcome to The Jungle - Novo Amor

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At the beginning of the video, the screen is black and then the title of the video appears saying “welcome to the jungle”. From this I can picture a noisy and crazy atmosphere from the word jungle. From the word jungle I picture danger, unknown species and tribes. Then after the title appears a car appears drifting with making any screeching noises even though we usually hear cars making screeching noises. Then we are introduced to black men who appear in the form of the stereotypes that have been made against them such as wearing gold chains, appearing shirtless, in a gang and has dogs with gold chains. From this, the dogs look like they are precious to the owners as they have gold chains as leads and are there for protection or defence. Women are shown afterwards and they are being sexualised by the way they are dressed. The way they are dressed and the way they are dancing is provocative, which can be seen as them needing or wanting money from men. The colour of their