Tide Print Advert
Tide print advert Technical codes The mode of address is very direct to its audience who are women from the use of the graphics on the advert such as the repetition of the word women. The lighting and colour used on the advert are bright and bold which could symbolise the effect of the product because it was made to help all housewives across America. The key words are highlighted in red to show the unique selling point of the product which is ‘Tide gets the washing cleaner, whiter and brighter. The 50’s was the decade that came after World War 2 and with the invention of a washing power, meant that housewives could save time washing clothing by adding the powder to the washing machine rather than handwashing the product. The expression on the woman’s face makes her seem happy, which shows the effect the product has had on her and that it is a must-have product for all women. The colours used in the advert are also found on the American flag which shows the origin of the produc...