Rochelle's media blog

Panic and gunfire in US as truck strikes people   At least six people have been killed in a vehicle attack and shooting near the 9/11 memorial site in New York, according to Sky sources. Witnesses told local media a vehicle drove down a popular bike path and struck pedestrians and cyclists before the shooting started. At least 15 people were hit by the van, with law enforcers warning commuters to expect many emergency services workers in the area. Reuters is reporting that the incident is being treated as a terrorist attack. A large number of police vehicles could be seen near West Street and Chambers Street, which is near a community college, a high school and a few blocks north of the 9/11 memorial site, where the World Trade Center once stood. Law enforcement sources told Sky News that the van was driven more than 10 blocks from Houston Street down to Chambers Street along the west side highway on a busy bike path. Photos from the scene showed a badl...

Modest fashion: How covering up became mainstream https://www.msn.com/en-gb/lifestyle/style/modest-fashion-how-covering-up-became-mainstream/ar-AAtAEJ6?li=AA2FOLs&ocid=spartandhp In high street stores today there are wrist-length sleeves and high necks have appeared on dresses, hems are a little longer, and corsets are showcased beneath plain polo necks and crisp, white shirts on mannequins. And it’s all thanks to the rise of something called modest-wear. Modest-wear is clothing that conceals rather than accentuates the shape of the body. Recently, mainstream brands have found themselves playing catch-up to appeal to women who dress modestly for religious and cultural reasons, including Muslims, Jews and Christians. Reina Lewis, professor of cultural studies at the London College of Fashion and author of Muslim Fashion: Contemporary Style Cultures , has been studying modest looks since the mid-2000s. In the past two seasons in particular she has noticed modest fashi...

Our group’s campaign focuses on the struggle for black women to find products that actually work for their hair. We have noticed that a lot of well-known high street beauty stores such as Superdrug and Boots do not have much hair products which cater to black hair, but the ones they have are very expensive and well-known such as Shea Moisture and Cantu.   Most of the TV advertising campaigns that we see on TV are based on products that are not really specialised for black hair such as head and shoulders and L’Oréal.   So, we would like to design a product which is specially made for black women at a cheaper price and to be sold in both hair shops (which sell black hair products already) and high street beauty stores. Our target audience black women of all ages from the young to the elderly. The product will be placed at a reasonable price so people who cannot afford the most expensive products can purchase this as it does similar things for the hair just like a...

8 Questions 1.Write down 5 slogans for products recently advertised. McDonald's - "I'm Lovin' It " Kit Kat - "Have a break, Have a Kit Kat" Nike - "Just do it" Skittles -"Taste the Rainbow" Max Factor - " The Make Up of Make Up Artists" 2.Which advertisers have used shock tactics lately and why are they shocking? Great Ormond Street Hospital - https://www.youtube.com/watch?v=BpphGTnt42c  - They use images of poorly children who are in hospital for special treatment and need money to afford those specialist treatments and it persuades people to want to donate money towards the treatment for them. Unicef - https://youtu.be/Qqv1dxcIM6E  - They include refugee children and have images in the background of what they had to go through in order to get to a safe place and this puts the audience in a position where they want to donate money to help the children have a safe place to stay. Water Aid - ht...

How are women presented in the movie Headhunters? The movie Headhunters is a Norwegian action thriller and is about a businessman (Roger Brown) who has a double life. During the day he's a businessman and by night he's a specialist thief who steals the most expensive pieces of art and sells them to get money to by himself and his wife things. Half-way through we see his wife who is having an affair with another man who later on chases Roger until he is able to kill him, but it's the other way round towards the end. At the end of the movie we find out that Roger was not happy about himself(not believing in himself) and believes in himself at the end. In the movie there are 3 different women: Diana, Lotte and Natasja. Diana is Roger Brown's wife and she's an art gallery owner. After the start of the movie we see that she is quite demanding of Roger because wants to have a child and he seems to be ignoring that topic every time she mentions it. ...

Breathe: The Film The movie 'Breathe' is based on a true story that was recently released in cinemas all over England. 'Breathe' was directed by Andy Serkis and produced by Jonathan Cavendish (the son of the main characters  Robin and Diana Cavendish). The movie is about a man Robin Cavendish (the main character) contracting the disease polio whilst on holiday in Africa during the 1960's. It also looks at his journey through life whilst suffering with the disease until his death. Robin managed to change the laws put against disabled people mainly those with Polio. At the beginning of the story we see Robin as young , wealthy and able-bodied Englishman who was living life to the fullest until he met a young woman called Diana who was also from a rich background in England. They later got married and went to Africa where she fell pregnant with their first child. When they were Africa the symptoms of Polio started to appear from the moment when he ...

'Pray for Mogadishu' is not trending, but Somalis are mobilising                             What usually happens on social media after a terrorist attack? A hashtag circulates beginning with "Pray for..." or "I am...". Users share images of the carnage, and people express an equal measure of sadness and defiance. But after the deadly attacks on Saturday 14th October 2017 in Mogadishu, which claimed at least 281 lives, some social media users have been asking where the solidarity for Somalia is, and why there are no trending hashtags like those which have emerged after attacks in the US and Europe. Saturday's truck bomb was the deadliest terror attack in Somalia since the Islamist al-Shabab group launched its insurgency in 2007. Heart breaking stories like this are not dissimilar to those shared after violent attacks and natural disa...

Barnardos Barnardos is a British Charity which helps save young people and children who are in danger. The have made many TV Advertising Campaigns and one that I am focusing on is called "Barnardos: the row". https://www.youtube.com/watch?v=HGnOxsrO7rI At the beginning there is a narrator and they have a sort of low tone which makes the audience immediately start to feel pitiful for the child. Then the child appears to be in a kitchen and colouring in his book. The narrator then talks about the arguments and fights that take place with a shadow in the background of one of the parents and just the narrator says this, the voices of the parents arguing in the background is being projected quite loud and as this is being done the child makes the action of being scared. By the director of the campaign doing this, they are trying to put the audience in the position of the child as well as trying to get them to feel sort of sorry for the child.   The narrator contin...

THINK! The company THINK! provides road safety information for road users. They say,  "Our aim is to encourage safer behaviour to reduce the number of people killed and injured on our roads every year." THINK! have made range of campaigns that they've done throughout the years on the unacceptable behaviour which occurs when on the road and providing ways to prevent them from happening or changing the ways they are carried out. The campaigns they have done are about driving whilst on drugs, drink driving, country roads, cycling, fatigue, mobile phones, seatbelts, speed, horse sense, motorcycling and tales of the road. Under the drink driving campaign, the company have put done the statistics of people who have died whilst driving under the influence of alcohol, laws on how much alcohol one can consume, consequences of driving whilst drinking alcohol and advice for those wanting to drink alcohol but also want to drive. They say, "Our campaign tar...

Celebrating Black and Asian life in England This month which is Black History Month, England is launching a year long campaign that will map a century of England's history from a black and asian perspective. The project is called Another England. Another England aims to tell the story of the country's rich multicultural heritage from 1918-2018. The project spans the period from the end of the Great War through to what will be in 2018 the 70th Anniversary of the British Nationality Act. Another England aims to draw attention to the black and asian people who have played a part in creating today's multicultural society while recognising the challenges the have faced and continue to face.  The project will travel across the country, running regional workshops in Birmingham, Bristol, Leeds, Liverpool, London, Manchester and Newcastle to raise  awareness of Another England and to support those involved. Another England has a website where individua...

Encoding and Decoding Encoding and Decoding Theory was developed by a man called Stuart Hall. The encoding-decoding theory suggests that the audience derive their own meaning from media texts. The Encoding / Decoding Theory is a theory of communication which suggests audiences actively read media texts and don’t just accept them passively. They interpret the media text according to their own cultural background and experiences. In his Encoding / Decoding theory, Hall suggested that media texts are read in three main ways. A dominant or preferred reading of the text is the way that its creators want an audience to understand and respond to it. An oppositional reading of the text is when an audience completely rejects the message. A negotiated reading is when the audience interprets the text in their own unique way, which might not be the way its producer intended. http://www.mediaknite.org/encoding-decoding/

Maslow's Hierarchy of Needs Maslow's hierarchy of needs is a theory in Psychology that was proposed by Abraham Maslow. The hierarchy is made up of 5 essential needs that humans need. They are: Physiological needs, safety, love, esteem and self- actualization. The physiological needs are things like: food, water, warmth, shelter and rest which are provided by our families. Safety for an individual involves security and protection. Love for individual is the relationships they have with others, so they could be friendships,intimate relationships or love from their families. Before making it to self-actualisation, an individual needs esteem. With esteem, the individual will feel a sense of accomplishment. Finally there is self-actualisation. Self-actualisation is when an individual achieves something. e.g. becoming a millionaire or going to university. The physiological needs and safety are the basic needs an individual requires, then love and esteem are ps...

What is Cross Platform Advertising? When the media want to broadcast news or advertise different brands to promote them , they use a technique called "cross platform advertising" which means that everyone around the country or world will get know because "Nowadays, it is not enough for an advertiser to create a TV spot or place an ad in the daily newspaper and expect miracles from their advertising campaign." With Cross platform advertising, everyone from all ages will receive information, whether they are elderly or teenagers, adults and kids. "Nowadays, single platform campaigns are slowly disappearing. Advertisers have recognized the advantages of new technologies and are starting to implement them into their traditional TV, radio and print advertising campaigns. Today, more potential customers spend time on the Internet and social media than watching TV or listening to the radio." Advantages of Cross Platform Advertising Services such...

How shot types and angles create meaning In the film industry different shot sizes are used to get reactions from the audience watching/ viewing the work. From the audience's reactions, the director, producer and all the other crew can decide whether the film should be released or if more editing needs to be done. Other areas in the media industry that uses different shot sizes and angles and photography and video. The shot sizes and angles that are used are: extreme long shot, extreme close up, tracking shot ,wide shot and low angle. Extreme Close Up Shots Extreme Close Up shots captures every single detail within an image, giving a clear image. These shots allow the audience to feel the same way just as the person or animal in an image or video is feeling. Taken from the movie "Dawn of the planet of the apes" is an extreme close up shot of the gorilla from the movie. the audience can see that the gorilla seeks revenge from the look of it's eyes. ...

WEEKLY NEWS Terror Attack in Las Vegas On Monday 2nd October a mass shooting took place at Music Festival in Las Vegas during the early hours of Monday morning. People sitting by the barrier avoiding broken glass people running for shelter From the shooting it is said that at least 58 people are dead and around 515 people are injured. Police say that a gunman who was at the 32nd floor of a Las Vegas Casino who started shooting towards the people down below who were at the concert. The gunman is said to have been a 64 year old  white man who had no criminal history. After the shots were fired, police stormed into the gunman's hotel room to arrest him, only to find out that he had killed himself. This attack is similar to other attacks towards the public through the past couple of years. From all the attacks there seems to be a similar pattern running through all of them such as the suspect killing themselves, killing/injuring ...